Jax n Daisy Case Study
Jax n Daisy, known for its pet care products on Amazon, faced the challenge of increasing direct sales and repeat purchases through their website. The goal was to reduce reliance on Amazon and enhance online revenue streams.
Our Solution
CRM Integration: We initiated the transition by integrating Klaviyo, a robust Customer Relationship Management (CRM) tool. This integration was pivotal in streamlining customer interaction and sales processes.
Dedicated Sending Domain: Implementing a dedicated sending domain enhanced email deliverability and brand presence, contributing significantly to the effectiveness of marketing campaigns.
Lead Generation: A strategic approach was adopted to amplify lead generation, focusing on building a strong base of organic customers. This was essential in reducing dependency on third-party platforms.
Personalized Targeting and A/B Testing: Utilizing Klaviyo’s advanced features, we employed personalized targeting and thorough A/B testing. This approach was crucial in understanding customer preferences and optimizing marketing strategies accordingly.
Abandoned Cart Management: By shifting abandoned cart management to the new CRM, we significantly reduced revenue loss previously incurred due to third-party platform fees.
Results
A 107% increase in list growth from leads, indicating a successful expansion in the client’s customer base.
A significant 67% increase in revenue, demonstrating the effectiveness of the personalised marketing strategies and CRM integration.
Substantial cost savings by managing abandoned cart sales internally, rather than through third-party platforms, further maximising profit margins.
Client Feedback and Future Plans
The client expressed exceptional satisfaction with the outcomes. The success of this project led to the client’s decision to proceed with an extensive audit plan spanning over eight months, intending to further refine and enhance their online marketing strategies.
The strategic integration of Klaviyo CRM and targeted marketing initiatives profoundly transformed Jax n Daisy’s online sales and customer engagement. This case study exemplifies the potential of specialised CRM tools and data-driven marketing to revolutionise e-commerce performance, leading to significant revenue growth and customer base expansion.