Red Stag Materials Case Study
Red Stag Materials specialises in providing essential products for highways, utilities, and civil engineering, with a focus on sustainable and efficient solutions. A company with a focus on direct trading and referrals, was encountering revenue limitations due to ineffective online advertising and an underperforming website. Additionally, their use of a third-party application for abandoned cart emails was leading to missed sales opportunities and lacked personalised customer engagement.
Our Solution
CRM Integration and Migration: A comprehensive integration of a new CRM system was undertaken, ensuring a seamless migration of existing data and processes. The chosen CRM platform was Klaviyo, known for its robust features and versatility.
Lead Generation and Subscriber Acquisition: We established a strategy for capturing leads and subscribers, especially from referral links. This approach aimed to build a substantial organic customer base, directly contributing to sales growth.
Abandoned Cart Email Optimisation: Transitioned from an external third-party system to a self-hosted abandoned cart email solution within Klaviyo. This shift not only offered cost savings but also allowed for the incorporation of dynamic content and personalisation in customer emails.
Training and Empowerment: A critical component was a two-month training program for Red Stag Materials’ digital team. This program was designed to enable them to create effective email campaigns independently and familiarise them with the functionalities of the Klaviyo CRM.
Results
There was a significant 134% increase in list growth, indicating successful customer engagement and lead conversion.
The strategies implemented resulted in a substantial 25% increase in attributed profits over the short period of the project.
The company now possesses the capability to directly reach out to existing customers, fostering repeat business and keeping them informed about new updates.
Client Feedback and Future Plans
Red Stag Materials expressed high satisfaction with the results. The project not only enhanced their digital presence and revenue but also equipped their team with the skills and tools necessary for ongoing digital marketing success.
The case of Red Stag Materials exemplifies the transformative impact of strategic CRM integration and digital marketing optimization. By transitioning to an efficient CRM system and refining their digital marketing strategies, they achieved notable profit growth and expanded their customer base, setting a new standard for their digital engagement.